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News
Linergy Power Successfully Selected for the "National Brand Plan", Advertisement Appears on CCTV
Release time:
2017-11-07
On November 4, 2017, Linyi Electric Power's Brand TV commercial, "Collecting the Sun," officially debuted during prime time on CCTV. The commercial uses warm scenes of family life to showcase the convenience and beauty that Linyi Electric Power's solar energy products and systems bring to life, advocating for a clean and low-carbon lifestyle and spreading the Brand image of Linyi Electric Power's "green energy".
On November 4, 2017, Linyi Power's brand television advertisement, "Collecting the Sun," officially debuted during prime time on CCTV. The advertisement uses warm scenes of family life to showcase the convenience and beauty that Linyi Power's solar energy products and systems bring to life, advocating a clean and low-carbon lifestyle and conveying Linyi Power's "green energy" brand image.
Linyi Power Group, Linyi Science and Technology Park, Jinan, Shandong
Brand development has become an important lever for economic transformation and upgrading, and brand building has risen to the national strategic level. The state and Shandong Province have successively issued relevant documents to promote enterprise brand building, enhance brand influence, provide customers with opportunities to experience user experience, and integrate brand attitudes into goods and services.
As the highest-end television media in China, China Central Television launched the "National Brand Plan," using CCTV's unique national platform to inherit, discover, and cultivate a cluster of national brands that represent the top level of various industries in China. The "National Brand Plan" has certain rigid requirements for the quality of selected enterprises, so "it's not about having money to get in," which also reflects CCTV's social responsibility and business bottom line as a national television station.
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It is understood that there are four standards for enterprises selected for the National Brand Plan: First, the industry to which the enterprise belongs is a national pillar industry or an industry with widespread public needs. Second, it is in a leading position in the industry; third, the enterprise and its products have high quality and can support the national brand image. Fourth, the enterprise must produce and sell in China and have brand appeals that are most widely recognized by Chinese consumers.
Linyi Power's ability to pass CCTV's rigorous review and successfully land on CCTV, participating in the "National Brand Plan" and winning a prime-time advertising slot, becoming an "industry leader," is both a testament to the company's strength and signifies the full recognition of Linyi Power's Brand, products, technology, and services by the national media platform.
Development, design, and construction of distributed photovoltaic power generation projects
Remote operation and maintenance of photovoltaic power stations Intelligent monitoring
As the only selected enterprise in the solar photovoltaic field, Linyi Power's Brand advertisement landing on CCTV will not only spread the Brand image on a large scale, leading the Brand battle in the new energy industry, but also promote a green and low-carbon new energy lifestyle to the whole society, witnessing together with consumers the stable and healthy development of China's solar energy and new energy industries, and jointly practicing the values of "lucid waters and lush mountains are invaluable assets" proposed by General Secretary Xi.
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